By: Grace Donnelly

The 1960s Aprés-Ski themed Skims holiday campaign signaled the release of the Skims holiday collection and Kim Kardashian’s love for classic glamor. The photoshoot depicts Kim Kardashian with long blonde hair and blue eyeshadow in various Skims wear. The release brought red, green, frost, and other colors to Skims staples while dropping new pieces like the Cami Sleep Set.

The retro advertisement style takes inspiration from Liu, a French magazine, with a similar cover in 1963 depicting a topless model covered by ice skates and bottoms. 2023 brought a revival of 60’s style makeup, hair, and fashion among celebrities, culminating the style in this holiday release. Kim Kardashian took inspiration from Twiggy, a famous model of the 1960s, whose staple look was blue eyeshadow and defined lashes. Aprés-Ski fashion has also been a popular facet of Winter 2024 fashion. With classic ski silhouettes, sweaters, and colors, the slopes are the new catwalk.

Kim Kardashian isn't stopping anytime soon. Skims has just released a Valentine's Day collaboration with Lana Del Rey. The collection is filled with lace, shades of pink, and slip dresses. Additionally, SKKN by Kim is releasing a makeup line in late January, announcing an eyeshadow palette, lipstick, and lip liner.